Brisbane Airport BNE Issue 3 - page 22

Follow the food trail
Travellers have an appetite for food and there is plenty to
tempt them, writes
Jennifer Ennion
astronomic tourism continues to be a hot commodity in the
travel industry, as Australians search for more in-depth cultural
experiences. Southern Cross University (SCU) lecturer David
Scott believes food and wine festivals and foraging for food will be key
Scott says people are moving away from passive tourism,
such as gazing at historic monuments and natural
attractions, to a deeper engagement with locals for
authentic experiences.
“Western tourists are looking for something that is
transformational; something that will change them,”
says Scott, who teaches the SCU and Le Cordon
Bleu online Master of Gastronomic Tourism.
These experiences happen through the culture of
a destination and the consumption of food, he says.
“You're not just going to a vineyard to look at the wine
but also to understand the culture,” he says.
“It's (about) the engagement with the grower, hearing stories
(and) knowing that it’s local food. The ethical consumer is becoming
more interested in sustainability, where farmers are getting a fair go.”
The growth of farmers’ markets and market tours in Australia and
worldwide is proof of this. But gastronomic tourism - when the traveller
learns more about places through food - moves beyond markets, cooking
classes and tours.
Scott believes food and wine festivals are a growing phenomenon and
the annual Noosa International Food and Wine Festival in Queensland is
a good example. It grew from 20,000 people attending in 2012 to nearly
30,000 last year.
Scott also predicts that foraging will take off in Australia,
as it has in parts of Europe. He says the idea of foraging
links back to the notion of self-sufficiency. “It's going
past the idea of engaging with the grower to being
able to fend for yourself.”
For now though, experiences such as heading
down to a produce market are being fully embraced.
More chefs at resort destinations are taking guests
on hosted tours of the local farmers markets and
food tours are gaining popularity.
Tawnya Bahr runs her own food consulting business
and has been taking farmers’ market tours for eight years.
“I think people want to learn how to make artisanal products
that are unique to a particular region. For example, learning how to
make goats cheese from goat milk from the Hawkesbury region or having
a producer come into a hotel to showcase how they make salami or dry-age
prosciutto using Bangalow sweet pork,” she says.
The former chef, who is currently completing the Master of
Source: TripAdvisor, results based on the average review rating of markets in Australia, August 2013.
top 10
aussie markets
Noosa Farmers Market, Sunshine Coast, Qld
Adelaide Central Market, SA
South Melbourne Market, Vic
Eumundi Market, Sunshine Coast, Qld
Prahran Market, Melbourne, Vic
Salamanca Market, Hobart, Tas
Sunday Market, Port Douglas, Qld
Queen Victoria Market, Melbourne, Vic
Parap Market, Darwin, NT
Sydney Fish Market, NSW
1...,12,13,14,15,16,17,18,19,20,21 23,24,25,26,27,28,29,30,31,32,...44
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