| BNE March/April 2015
hen the spotlight shines on the best of Australian and Queensland
fashion at Mercedes-Benz Fashion Festival Brisbane next month
there will be a familiar name on the runway. Brisbane-based label
Easton Pearson has been at every festival since the first one in 2006. At the
time, Easton Pearson was already well established – they had shown their
collections in Paris and had stockists in Asia and Europe – but when the
start-up festival invited them to participate, they didn’t hesitate.
“We had such a great response from showing at Australian Fashion Week
(in Sydney) and other cities had fashion festivals that were successful so it
was a natural thing to want to promote design at a local level and it’s been
incredibly successful,” says Pam Easton.
“It really raised the profile of the brand for us. We’ve always had a very
strong following here (they have a retail store in James Street, Fortitude Valley
and one in Paddington, Sydney) but it enabled us to reach another layer
of clientele and to put our design message out there even further. Putting
clothes on the runway is a good experience for a designer because you don’t
often get to see the garments being worn outside the studio. To see the
garments being worn and moving, and to see them presented exactly how, as
a designer, you’d like them to be seen is very gratifying,” she says.
This year will be the festival’s biggest yet as it moves to a new venue
in the John Reid Pavilion at Brisbane Showgrounds to accommodate its
growing audience. Pam Easton and Lydia Pearson will be among more than
55 designers who will show their collections, supported by more than 500
backstage helpers, including stylists, makeup artists and hairdressers.
Easton Pearson will be showing a spring/summer collection of bold prints,
a crisp colour palette and cool summer textiles (silk and cotton) with surface
embellishments such as cornely work emboldened with large crystals. There
are also some interesting twists with fabric that has been cut and reconfigured
in a chequerboard pattern using a technique discovered in India. Easton and
Pearson have been working with a master craftsman in Bombay for 22 years
who does only their work, and they often commission textiles to be woven
exclusively for them as well as buying fabrics from all over the world in
countries such as Italy, Japan and Korea.