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FEATURE

Far frombasking in their own success these

entrepreneurs are determined to help others

PixieWeyand

When Pixie Weyand opened Lost Boys café

in the heart of Fortitude Valley less than three

years ago she had no backing and no industry

experience and she says now that she feels

pretty lucky the landlord had the confidence

in her to lease her the space. However, it

wasn’t long before the café, with its Peter-

Pan look, its organic vegetarian menu and

its carbon-neutral ethic, became a popular

haunt and less than a year after she opened

Weyand was already finding a way to help

others. She did it by offering struggling touring

musicians free food and coffee at the café.

Her initiative paid dividends in ways she

didn’t anticipate and, as word of mouth

spread, not only emerging artists were

dropping in to her café but also indie

musicians who were already on the rise –

the likes of Rufus, Gang of Youths, Jarryd

James and Meg Mac – as well as some of

the biggest bands in the world, eager to

support her cause.

For Weyand it’s just the start. Although she

has since sold Lost Boys to focus on her latest

business – rejuvenating The Zoo, an iconic live

music venue almost across the road – Feed

Music is still important to her and she has

found other cafés, in Brisbane and interstate,

who will take up the cause.

“My goal is to have cafés and restaurants

across Australia participating so that,

basically, artists can travel across the country

and eat and drink for free,” she says, but she

admits more needs to be done and she’s now

teamed up with friend, musician and start-up

CEO Adrian Osman to take it further.

“We realised the problem goes far deeper

than just providing food to musos. There are

so many hurdles a muso faces before they

make it. The cost of equipment, recording

and touring is huge and the only way to

make it is by sticking at it for years, if you

can. No one makes money from record sales

anymore, so artists rely mostly on live shows

to stay afloat.”

For now Weyand and Osman are creating

an app to help musicians connect with each

other to help each other out while also

providing exclusive offers from leading brands

so they can save their hard-earned dollars

and keep their focus on making great music.

10

| BNE May/June 2017

difference

let’s

make a

Images: Pixie Weyand and Tamara Trentain by Eric Wang