BAC incentive rebate drives passenger growth for Qld
23 September 2011
Brisbane Airport Corporation Pty Limited (BAC) paid a record of nearly AUD $5million to airlines that increased passenger numbers over the last financial year as part of its Growth Incentive Rebate Scheme (GIRS), which has been in place since 2005.
BAC rebates 50 percent of its passenger service charge to airlines that achieve growth in passenger volumes of more than 5 percent on the previous year.
The GIRS monies are intended for re-investment in passenger marketing to grow demand for flights to Brisbane Airport and stimulate growth for Queensland.
Cam Macphee, General Manager Aviation Business Development, said the rebate scheme had been used very successfully in the past by airlines to drive growth into Queensland.
“The rebate is both a reward and an incentive for airlines to increase passenger numbers each year and provides essential funds for operators to promote their services to Brisbane.
“It also allows BAC to share the benefit of growing passenger activity and is a central instrument in investing in the continuing success of our airline partners.”
Successful activities funded by the GIRS include advertising across all mediums, travel agent incentives and functions, sales staff training, tactical campaign advertising, website upgrades and media famils.
Since its launch six years ago, the GIRS has contributed more than $25 million towards airline campaigns promoting Brisbane and Queensland.